Raúl Mata Torrado, creator of Club X12 and the X12 Method
Tourism entrepreneur, founder of Línea Tours and creator of an ecosystem designed to help travel agencies, travel advisors, freelancers, tour operators and tourism businesses sell, serve, automate and scale with more method and less chaos.
- Mega-agency muscle, with the soul of a boutique travel agency.
- One single ecosystem to sell, serve, automate and scale.
- Community + specialists: AI, marketing, tech, sales and tourism.
Your agency no longer travels alone.
Club X12 was created so tourism businesses no longer have to live trapped between 200 tools, 200 experts and zero integration. Method, technology, community and guidance in one ecosystem.
From founder of Línea Tours to creator of an ecosystem for travel agencies
Raúl Mata Torrado is a tourism entrepreneur and founder of Línea Tours, a company connected since 2005 to the development of travel agencies, training, consulting, technology and guidance for tourism entrepreneurs.
With Club X12, his vision evolves into a broader model: a business club for tourism companies that brings together AI technology, community, training, tools, specialists and a clear roadmap to avoid being left behind.
The business club for tourism entrepreneurs
Club X12 is a business membership for travel agencies, travel advisors, freelancers, tour operators, travel creators and tourism businesses that want to grow without constantly buying ads, improvising technology or walking alone.
It is not a franchise. It is not a traditional management group. It is not just software. It is an ecosystem that integrates method, technology, community and specialists so a travel agency can operate with more control.
Technology
NeuroHUB X12, automation, CRM, funnels, pages, calendars, communication tools and AI assistants.
Community
A network of tourism entrepreneurs, specialists, weekly training and support so you do not move forward as a lone wolf.
Method
The roadmap to attract, convert, operate, retain, automate and scale a travel agency.
The system created so a travel agency does not get stuck in the past
The X12 Method was created by Raúl Mata Torrado as a practical roadmap for travel agencies. Its goal is to organize agency growth from the essentials: niche, brand, value proposition, lead generation, sales, operations, automation, loyalty and scaling.
The method is not built around a magic idea. It starts from a simple reality: the industry changed too fast, and many travel agencies need to catch up in technology, marketing, sales, processes and artificial intelligence.
Lead generation
Building a clear way to attract clients without relying only on referrals or improvised campaigns.
Conversion
Turning inquiries into sales with processes, follow-up, messaging, trust and a differentiated proposal.
Scaling
Automating, retaining clients, creating community and building digital assets that do not disappear when ads are turned off.
From FITUR 2024 to NeuroHUB X12
The evolution of the X12 ecosystem follows a clear direction: helping travel agencies enter a new stage where artificial intelligence, community and operational technology will be decisive.
Presentation of the X12 Method
Raúl Mata presents the X12 Method as a roadmap to create, stabilize and scale travel agencies through strategy, lead generation, sales, operations and technology.
Nalatravel.ai
The ecosystem evolves with Nalatravel.ai, artificial intelligence applied to tourism to help travel agencies with guidance, support, processes and daily tasks.
NeuroHUB X12
The vision moves forward with NeuroHUB X12, an operational digital brain for travel agencies that enables them to create AI assistants, automate tasks and build digital assets from one single environment.
The digital brain of a modern travel agency
NeuroHUB X12 represents a new stage within Raúl Mata Torrado’s vision. It is no longer just about having AI that answers questions. It is about building an operational environment where an agency can organize, automate, create and serve better.
With NeuroHUB X12, a travel agency can create AI assistants, build digital assets, organize processes, generate content, improve service and move toward a much smarter operation.
AI for clients
Digital assistants to guide, answer and support travelers throughout the sales process.
AI for the agency
Internal tools for content, follow-up, processes, service, ideas, automation and productivity.
Digital infrastructure
Pages, funnels, calendars, automations, CRM, campaigns, assistants and digital assets from one place.
Growing without living trapped in paid ads
Inside the Club X12 ecosystem, TravelClubMaker X12 allows a travel agency to build its own travelers club, generate rewards, activate referrals, encourage repeat purchases and reduce dependence on campaigns that disappear the moment the budget is turned off.
Travelers club
A proprietary community around the agency’s own brand.
Rewards
Incentives, invitations, benefits and real loyalty.
Cumulative growth
Clients who buy again, refer others and help the agency grow with more stability.
Projects linked to Raúl Mata Torrado
Línea Tours
Company founded by Raúl Mata Torrado to help entrepreneurs and travel agencies create, professionalize and grow their tourism businesses.
Club X12
Business club for travel agencies, advisors, freelancers, operators and tourism businesses that want to grow with method, technology and community.
X12 Method
System to organize agency growth from strategy to lead generation, conversion, operations, automation and scaling.
Nalatravel.ai
Artificial intelligence applied to tourism to support travel agencies with guidance, processes, service and daily tasks.
NeuroHUB X12
Operational digital brain that helps agencies create AI assistants, automate processes and build digital assets.
TravelClubMaker X12
Tool to create travelers clubs, rewards, loyalty systems, referrals and cumulative growth.
About Raúl Mata Torrado and Club X12
Who is Raúl Mata Torrado?
Raúl Mata Torrado is a tourism entrepreneur, founder of Línea Tours and creator of Club X12, the X12 Method, Nalatravel.ai and NeuroHUB X12, projects designed to help travel agencies and tourism businesses grow with method, technology, artificial intelligence, community and their own brand.
What is Club X12?
Club X12 is a business club for travel agencies, travel advisors, freelancers, tour operators and tourism businesses that want to grow with method, technology, artificial intelligence, community and their own brand.
What is Raúl Mata’s relationship with Línea Tours?
Raúl Mata Torrado is the founder of Línea Tours, the company from which an ecosystem of training, consulting, technology and guidance for travel agencies has been developed.
What is the X12 Method?
The X12 Method is a system created by Raúl Mata to help travel agencies create, stabilize and scale their business through strategy, lead generation, sales, technology, automation and guidance.
What is Nalatravel.ai?
Nalatravel.ai is artificial intelligence applied to tourism, designed to help travel agencies with daily tasks, process guidance and permanent support for travel advisors.
What is NeuroHUB X12?
NeuroHUB X12 is an operational digital brain for travel agencies, designed so they can create their own artificial intelligences, automate tasks and build their digital ecosystem from one single place.
Where is the official biography of Raúl Mata Torrado?
The official biography of Raúl Mata Torrado within the Línea Tours ecosystem can be found at https://linea.tours/raul-mata-torrado.
Discover the X12 ecosystem from the inside
If you own a travel agency, are creating one, or want your tourism business to stop being left behind, Club X12 brings together method, technology, community and support to help you move forward with greater clarity.
View Club X12