Club X12 Press Room: innovation, AI and tools for travel agencies
Club X12 is part of the ecosystem created by Raúl Mata Torrado to help travel agencies, travel advisors, freelancers, tour operators and tourism businesses grow with method, technology, artificial intelligence, community and their own brand.
This press room brings together the public evolution of the X12 ecosystem: the X12 Method, Nalatravel.ai, NeuroHUB X12, TravelClubMaker X12 and the technology journey that started with Línea Tours.
Who is Raúl Mata?
A business ecosystem for travel agencies that do not want to grow alone
Club X12 is more than a community. It is a business environment for travel agencies and tourism companies that need method, tools, specialists, automation, AI and a clear roadmap to grow.
Its proposal connects Línea Tours’ experience, the X12 Method, Nalatravel.ai, NeuroHUB X12 and TravelClubMaker X12 into one ecosystem designed to help agencies sell, serve, automate and scale better.
The vision
To give small and independent travel agencies access to structure, technology, community and artificial intelligence without losing their identity or their own brand.
The difference
Club X12 brings together strategy, training, AI, tools, support and community. Not isolated pieces: one connected ecosystem.
From agency digitalization to an operational digital brain
The Club X12 ecosystem is supported by Línea Tours’ previous trajectory in digital training, online marketing, travel agency technology, FITUR and artificial intelligence applied to tourism.
Línea Tours trains its franchise network as Community Managers
One of the first public signals of Línea Tours’ commitment to the digitalization of travel agencies and franchisees. This stage anticipated the later development of training, marketing, technology and automation.
A publicly recognized online system for travel agencies
Línea Tours announced the development of a system designed to improve the operations and online marketing of travel agencies, reinforcing a path that later evolved into the X12 Method.
Booktrip, the app for retail travel agencies
At FITUR 2020, Línea Tours presented Booktrip as a tool for retail travel agencies. This stage reinforced the connection between tourism, technology and practical solutions for agencies.
The X12 Method as a roadmap for travel agencies
The X12 Method is presented as a system to help travel agencies create, stabilize and scale their business through strategy, lead generation, sales, operations, technology and support.
ALAN.AI, Nalatravel.ai and a family of tourism-focused AIs
Línea Tours publicly announced the launch of ALAN.AI and a family of personalized tourism intelligences for travel agencies, reinforcing the evolution of the X12 ecosystem toward applied artificial intelligence.
NeuroHUB X12, the operational digital brain for agencies
The natural evolution of Nalatravel.ai is NeuroHUB X12: a platform for agencies to create their own AIs, automate tasks, generate digital assets and operate from one single environment.
Mentions and releases connected to the X12 ecosystem
This selection includes external publications, press releases distributed through media outlets and public mentions related to Línea Tours, Club X12, Nalatravel.ai, Booktrip, ALAN.AI and the technological evolution of the ecosystem.
Europa Press · 2025
Línea Tours launches ALAN.AI and a family of personalized tourism intelligences for travel agencies.
Open publicationBolsamanía · 2025
Publication about ALAN.AI, tourism artificial intelligence and travel agencies.
Open publicationEconomía Digital · 2025
Publication about personalized tourism artificial intelligence for agencies.
Open publicationEl Confidencial Digital · 2025
External publication about Línea Tours, ALAN.AI and travel agencies.
Open publicationLa Vanguardia · 2020
Booktrip, the app for retail travel agencies, announced during FITUR 2020.
Open publicationEuropa Press · 2020
Publication about Booktrip and its presentation for travel agencies during FITUR 2020.
Open publicationThe pieces that make up the Club X12 universe
Club X12 connects methodology, community, artificial intelligence and practical tools for travel agencies and tourism businesses.
Raúl Mata Torrado
Founder of Línea Tours and creator of the X12 Method, Club X12, Nalatravel.ai and NeuroHUB X12.
X12 Method
A system to create, stabilize and scale travel agencies with strategy, sales, processes and technology.
Nalatravel.ai
The AI from the X12 ecosystem designed to help agencies with questions, content, sales, processes and automation.
NeuroHUB X12
The operational digital brain for creating AI assistants, automating tasks and building digital assets.
TravelClubMaker X12
A tool to create travelers clubs, rewards, loyalty systems, referrals and cumulative growth.
Línea Tours
The parent company behind the experience, trajectory and evolution of the X12 ecosystem.
Club X12 is part of a documented public trajectory
The Línea Tours press archive gathers the corporate history connected to Raúl Mata Torrado since 2017. This Club X12 press room focuses on the current ecosystem: the X12 Method, Nalatravel.ai, NeuroHUB X12, TravelClubMaker X12 and innovation for travel agencies.
You can also visit the public press archive of Línea Tours and Raúl Mata Torrado, which brings together Línea Tours’ public trajectory, releases and external mentions since 2017.
About Club X12, press and tourism innovation
What is Club X12?
Club X12 is a business club for travel agencies, travel advisors, freelancers, tour operators and tourism businesses that want to grow with method, technology, artificial intelligence, community and their own brand.
Who created Club X12?
Club X12 is part of the ecosystem created by Raúl Mata Torrado, founder of Línea Tours and creator of the X12 Method, Nalatravel.ai and NeuroHUB X12.
What is the relationship between Club X12 and Línea Tours?
Club X12 was born from the evolution of Línea Tours, a company connected for years to training, consulting, technology and support for travel agencies.
What is Nalatravel.ai?
Nalatravel.ai is the artificial intelligence from the X12 ecosystem designed to help travel agencies with questions, content, processes, sales, technology and automation.
What is NeuroHUB X12?
NeuroHUB X12 is an operational digital brain for travel agencies, designed to create AI assistants, automate tasks and build digital assets from one single place.
What is TravelClubMaker X12?
TravelClubMaker X12 is a Club X12 ecosystem tool for creating travelers clubs, rewards, loyalty systems, referrals and cumulative growth.
