1
You will be stubborn. Very stubborn.
Stubborn about the goal, flexible about the path.
Comunidad & EventosPuedes hacerlo solo.
Puedes hacerlo solo.
Pero acompañado normalmente llegarás antes.
Crear una empresa implica tomar cientos de decisiones. Cuando estás rodeado de empresarios que ya han pasado por situaciones parecidas, muchas decisiones se vuelven más sencillas. Club X12 conecta personas que están creando, gestionando y haciendo crecer negocios turísticos.
COMMUNITY GALLERY & REAL EVENTSYou can do it alone.
You can do it alone.
But accompanied you'll usually get there sooner.
100% real photos from our Trust Center, in-person meetings at Castellana 81 (Madrid), Miami HQ and Club X12 community gatherings.
X12 Community
International community of travel agencies
Team work sessions and hands-on system demonstrations
In-person Training
In-person strategy and sales workshops
Direct guidance with Raúl Mata and team specialists
Club X12 Events
Club entrepreneurs meetups and networking
Real networking between franchised agencies, associates and suppliers
Castellana 81 HQ
Work meetings at Castellana 81 (BBVA Tower)
Tourism entrepreneurs collaborating at the Madrid headquarters
Direct Support
Technical support and NeuroHUB onboarding sessions
Personalized weekly guidance for each new project
X12 Community
New Club X12 community gatherings
Tourism entrepreneurs sharing experience and real opportunities
Miami HQ
International meetings at the Miami HQ
Waterford Business Park — Business connection with international markets
Stand FITUR
Equipo y empresarios Club X12 en FITUR
Celebrando el crecimiento conjunto en el stand oficial de Club X12
Comunidad X12
Encuentro de empresarios en la sede de Club X12
Reunión estratégica de la comunidad de agencias y empresas turísticas
Eventos Club X12
Jornada de trabajo y colaboración empresarial
Empresarios del sector turístico compartiendo experiencia y oportunidades reales
"We don't promise that building a business is easy. We try to make it so you don't have to figure it all out alone."
— Club X12 Community Philosophy
THE CODE OF X12 ENTREPRENEURS
The 12 Commandments
of the X12 Entrepreneur
We don't ask for perfection. We ask for direction. These twelve principles define how we think, decide and move forward within X12. Not a decorative poster: an agreement between people who share the same path.
2
You will always keep a goal in mind.
You won't stop until you reach it, and when you do, you'll go for the next rung.
3
You will not falter.
You may tire, rest and correct course, but you won't quit. Your competition doesn't stop.
4
If you fall, you will ask for help.
And if a peer falls, you'll lend a hand. In X12 no one has to rise alone.
5
When the path ends, you will build another.
The goal isn't abandoned: it's reached through a new route.
6
You will exercise every day.
Much or little, but you will. Your health holds up everything else.
7
You will eat healthier than not.
You won't seek perfection: you'll care for the energy you live, decide and lead with.
8
You will cultivate your mind.
You will read, study and know your specialty better every day.
9
You will learn from the best.
You'll listen to those who walked the path before, without stopping thinking for yourself.
10
You will cultivate your relationships.
You'll surround yourself with people who add up and try to add up too. What doesn't add, subtracts.
11
You will walk with humility.
There will always be someone who knows something you don't yet know.
12
You will measure your own success, not others.
You won't live watching someone else's scoreboard.
Read them. Live them. Share them. This is X12.
— Raúl Mata
TESTIMONIALS & REAL CASESWe don't want you to believe us.
We don't want you to believe us.
Look at what those already inside say.
Short stories, concrete implementation, real images and results reported by X12 ecosystem entrepreneurs themselves.
21
Years in the sector
29
Countries
1906
Agencies launched
4720
Entrepreneurs on YouTube
26K
Meta followers
Azucar Travel
Grettel Rojas
Ecuador & Miami, USA
"To everyone who's hesitating, I'd say don't be afraid, pursue your dreams, they come true."
Worked at a Cuban/American travel agency. Started in 2019 applying Club X12's step-by-step methods.
Currently operates 2 travel agencies (Ecuador and Miami).
KaraTours
Jennifer Nanayakara
Spain / Philippines
"Now I work from home, doing what I love and have more time for my family."
Came from real estate. Opened a month before the pandemic looking to specialize in Disney and ended up specializing in the Philippines.
100% remote business with family balance.
Mi Alma Viajes
Nieves Arteaga
Spain
"Now I see my future quite positively, I have a large volume of trips."
26 years in aviation. With no prior digital marketing or business management knowledge, she created her agency from scratch.
Agency built from scratch with recurring traveler volume.
If you're going to create a travel agency,
build it as a business from day one.
You don't need to start with all the answers. You need a system, technology, knowledge and people to help you find them.
Club X12 — Tourism Entrepreneurs
